Question 1

What is the THINK Methodology?

Accepted Answer

THINK stands for Task, Hypothesis, Invest, Network, Knowledge. It is a five-part strategic framework developed by Marvin Harris for deploying AI inside organizations. THINK gives teams a structured process for identifying where AI creates leverage, building the right Digital Employees, and measuring outcomes.

Question 2

What is a Digital Employee?

Accepted Answer

A Digital Employee is an AI-powered assistant configured for a specific organizational role—such as Business Development Associate, Compliance Analyst, or Grant Writer. Unlike generic AI tools, Digital Employees are trained on organizational context, given access to relevant data, and assigned a defined scope of work.

Question 3

What is Category Design?

Accepted Answer

Category Design is the strategic discipline of creating and owning a new market category rather than competing in an existing one. Marvin Harris applies Category Design to help organizations—particularly government contractors, HBCUs, and economic development agencies—position themselves as the defining solution to a problem they name and frame.

Question 4

What is THINK School?

Accepted Answer

THINK School is a learning community where professionals learn to apply the THINK Methodology to build Digital Employees and deploy AI strategically inside their organizations. Members receive the THINK Foundations curriculum, live sessions with Marvin Harris, and access to the THINK Strategist community.

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A weekly article every Sunday morning on the mistakes, and the triumphs of managing AI employees

Free resource

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